Designer | Dog mom | Basketball fan | Culinary adventures

I’m a designer with 7 years of experience, including 2 years in visual design and 5 years in product design. I design complex B2B, B2B2C, and D2C products across Series A to Series D companies. I thrive in fast-paced, ambiguous environments and have led work across the full 0→1 product lifecycle. I've run user research, user interview , rapid testing, analyzing product data, journey mapping, validating design ideas, QA, product launch and optimizing. 

My design approach is highly collaborative; I partner closely with cross-functional teams such as data, pm, engineers, customer success, and marketing to balance user needs, business goals, compliance, and technical constraints, while using research and data to guide design decisions.

Across my work, I’ve designed AI-powered workflow, AI coaching, growth funnels, landing pages, lifecycle emails, design systems, communication agent, CRM app, and internal dashboard.